By Kelly LaVaute
Haven't you been there? Innocently strutting through the mall, aiming for a new pair of jeans and then you wake up and find yourself drowning in shoe boxes with a very annoyed Macy's clerk. Or incessantly refreshing the UPS website to check the tracking for the new pair of pumps, count down the moments 'til 5 and race home to find that familiar-shaped package on your front door and even though your bladder may burst, the bathroom can only come after you've modeled the new kicks for the cat. You like Mommy's new shoes, right? RIGHT?!
My worst days can be remedied with a 4-inch heel or metallic wedge. And it seems I'm not alone - while people all over the world are tightening their belts, their shoes are not suffering. From the Detroit Free Press:
In real life terms? The money that I do have isn't intended for my 401k, it's earmarked for a new pair of ankle boots. Now that's an investment I can believe in.
And while companies go bankrupt and sales falter in nearly every business category imaginable, my stilettos are saving the day:
It's the closest thing I've ever felt to love at first sight. There's a moment, a connection, a thought....can I take them home with me tonight? I could, but it's oh so wrong. Will I regret it in the morning? Do I really want to be that girl?
Relax, Mom. They're shoes, not the 22-year-old Brazilian with the shiny 6-pack abs. I'll never be *that* girl.
Haven't you been there? Innocently strutting through the mall, aiming for a new pair of jeans and then you wake up and find yourself drowning in shoe boxes with a very annoyed Macy's clerk. Or incessantly refreshing the UPS website to check the tracking for the new pair of pumps, count down the moments 'til 5 and race home to find that familiar-shaped package on your front door and even though your bladder may burst, the bathroom can only come after you've modeled the new kicks for the cat. You like Mommy's new shoes, right? RIGHT?!
My worst days can be remedied with a 4-inch heel or metallic wedge. And it seems I'm not alone - while people all over the world are tightening their belts, their shoes are not suffering. From the Detroit Free Press:
While we're spending less overall, 28% of women -- 8% more than in 2007
-- ranked shoes as the thing on which they are most likely to splurge.
In real life terms? The money that I do have isn't intended for my 401k, it's earmarked for a new pair of ankle boots. Now that's an investment I can believe in.
And while companies go bankrupt and sales falter in nearly every business category imaginable, my stilettos are saving the day:
Grocery stores continued to see strong growth on a year ago, while the only other sector to improve was footwear and leather, with a balance of plus 64%.
Now if only my favorite grocer could stock their freezer cases with ballet flats, we could really turn this recession around. Because really, I could stand to skip a meal but I don't think I'll be able to pass up that adorable flat with the patent leather detail. Naughty, naughty girl.
Somehow it's so easy to relate :-)
Posted by: Cora | 08/11/2009 at 05:23 AM