el blog

Rockin the Trends from Late Summer into Early Fall

By Sarah Tolman

Alright ladies (and maybe a few ultra risque men?), don’t put those summer heels away just yet!  We still have a few weeks yet so keep strutting those brightly colored, look-at-me-in-my-sexy-heels heels.  There’s nothing better than stepping out in a flowy white skirt with bright yellow wedges attached to some pedicured toes (a must in the summer!), or getting all the attention when you pair a sexy black dress with bright pink stilettos at your favorite night club.

When you start custom designing your shoes at Eidia Lush this September, keep in mind your favorite dress or outfit.  Make sure your selections are as bold as you dare to go and complementing to your favs in the closest.  If you have a solid uniform dress make sure your heels have a little pizazz on them.  Flower and geometric patterns are in now so put them on your shoes!  Here’s a fun example:

   

Likewise, if you have a lot going on in one outfit keep the design simpler with a solid color (but still fabulous).  You could pair a skirt like The Painter Skirt, from Ananya with a bold solid color to match the red, black, or baby blue.

Be daring!  Go with your first instinct when designing your shoes, take a chance and pick out colors and prints that work with your outfits.  Try this helpful site on Etsy to find prints and patterns you like: http://morecloth.com/.  There are so many to choose from, it’s almost impossible to pick just one!  We at Eidia Lush are encouraging you to find some styles you like and send us a link or a picture so we can work on getting it added to the Eidia Lush selection.

Ladies, be the bold sexy creatures we are intended to be and prove it through your shoes!  Keep in touch.  When the leaves start turning I’ll keep you up-to-date with the changes in trends, patterns and colors of the season.  Until next time…strut in style Eidia Lush fans!

Hot or Not: Keeping Your Cool in Summer

By Kelly LaVaute

As we approach the dog days of summer, "keeping cool" takes on two meanings: looking stylish *and* avoiding the inevitable, uninvited, ever-icky back sweat. Yeah, I said it. Don't try and act all insulted and indignant ("who, ME?!") - you know exactly what I'm talking about.

While we can't sit poolside dabbing at your perspiration and feeding you grapes this summer, Eidia Lush has taken the time to compile some of the hottest (pun intended) tips, tricks and products to help you still look fresh even while standing on black asphalt at high noon in August.

 

1. Skin

It's common sense, but keep it simple! Make up drips, smears and cakes. And if you over-do it, you'll end up looking worse than if you just skipped it altogether. Start with sunscreen - tans are pretty, but leather is better on your belt. Good concealer to even things out and a light mineral powder will keep your shine down. And if you promise to keep your eye products waterproof, I won't mention back sweat again.

2. Textiles

Obviously, while less clothing may be cooler, we can't all go naked to work. Not everyday, anyway. But have fun - show off your gorgeous gams (and soon, your new Eidia Lush heels!) with fun skirts and summer dresses. Don't get too tight - loose fabric will let your skin breathe and let breeze in. Cotton and linen are not only appropriate in summer, they're the coolest of all fabrics. And for everybody's sake - skip the pantyhose. If you're a working girl, keep a lightweight, neutral-colored cardigan around to cover up your sleeveless shoulders when The Suits come around.

3. Hair

You trying to tell me you can keep it smooth and sleek on days with 90% humidity? Didn't think so. We all need some help in this department. There are tons of frizz fighting products on the shelves - they're not even that expensive - you can pick Suave's attempt at anti-frizz from any drugstore for under $4. Give your locks a good condition in the shower and rinse with cold water (locks the hair cuticle in place). Dry slowly and in pieces with a round brush to keep it tame. If all else fails, tuck it back in a low, sleek, side-swept bun. Resist the urge we all encounter before the leaves start to fall - chopping all your hair off isn't always the best idea, eh?

4. Accessories

This is your accessories' time to shine! Less clothing makes more room for flair. Cute sundress? Keep it simple with some romantic, dangle earrings. Night out? Pile it on! Chunky necklace and a flashy ring make your old little black dress brand new again. If you're feeling crazy, you could even get some ice jewelry, although we cannot guarantee the longevity outside of a walk-in freezer. Simple capris and a tank? Get a metallic belt to add some flair. Consider a colorful headband to keep your hair back. And let's be honest - what else is summer good for if you can't get some brand new sunglasses? If you lose them all the time, go for some inexpensive basics. If you keep good care of them, make a statement with this season's hottest shades.

And while it won't keep you cool, splurging on a pedicure is always one of summer's top priorities. Change things up and show off your piggies in a nail polish color you've never had before. And around here, we really must insist - if you don't have your Eidia Lush kicks on, your toes better be lookin' beautiful.

Sneak Peak

 

Here are the very first prototypes we've created for eidialush.com.  You can see how fun this process can be once you have hundreds of different patterns, and several accent leather pieces to choose from.  It's pretty surreal when you start to see what was once just a faint idea in your mind turn into a real product you can hold in your hand (and even better yet, wear on your feet!)  More pics to come of the different stages we've went through...

New Shoes Make Everything Alright

Paolo Nutini - New Shoes (UK Version)

Eidia Lush's wonderful copywriter, Nancy Hammond, shared this video with us last night and I haven't been able to stop playing it since.  As the final details are being ironed out and the final shoe prototypes are being approved, things are getting a little hectic around here.  Needless to say, this little spark of inspiration (the kind you can dance to), has re-installed the pure, un-matchable feeling of what we are doing all this hard work for...to give women those new shoes that put an extra hop in their step, sway in their hips, and grin on their face :)  Thanks for the first post idea Nancy!